beertroopy

beertroopy

Brauerei Beck’s: Bremen’s Brewing Icon

Before Beck’s became part of the global brewing giant AB InBev, it stood tall as a symbol of German brewing heritage and innovation. Founded in 1873 in the port city of Bremen, the brewery quickly made a name for itself…

Gose: Germany’s Salty-Sour Gem

Back in 1993, I worked in Leipzig shortly after German reunification, and while I experienced a lot of fascinating beer history during my time there, I have one regret – I never tried Gose. It’s one of those styles I…

COVID: The Epidemic – The Birth of a New Dream

When the COVID pandemic hit, the impact on the liquor industry was catastrophic. With liquor stores forced to remain closed, my specialty retailers faced massive financial losses. It was a bleak time, and the question of “What do we do…

The Beer Book: From Idea to Reality

As a veteran in the beer industry, I was often approached by aspiring brewers asking if I could help them sell their beers. It was flattering, but by then, I had made a strategic decision to focus on building my…

The Real Beer Wars: Pure Beer vs. Chemical Beer

I guess the next 10 years truly belonged to Namibian Breweries’ Windhoek. As Windhoek Lager gained momentum, it quickly became a household name across South Africa. Its “pure beer” message, backed by the Reinheitsgebot purity law, resonated with consumers. Windhoek…