Following the success of the Beer Passport 2024/2025, we’re inviting local destinations across Southern Africa to join the Lekker Passport™ and the digital Beer Passport™ on our digital platform designed to connect our growing community of adventurous explorers with hidden gems and unforgettable local experiences.
Get listed, join our community.
Connect your brewery, distillery, coffee roastery, farm stall, or unique local destination business with adventure-seekers eager to explore authentic experiences.
“While word of mouth is undoubtedly powerful, I’m passionate about uncovering hidden gems and using our platform to connect our community with these incredible local legends and their stories.”
– Holger Meier
Why join our digital passport challenges?
📍 Be Found by Explorers
Our digital passport guides adventurers directly to your doorstep through interactive check-ins, storytelling, and photo-sharing, enhancing your visibility.
⭐ Offer an Unforgettable Experience
Convert first-time visitors into loyal regulars by providing engaging experiences that encourage repeat visits.
📖 Share Your Story
Your journey matters. We connect travellers with the passion and craftsmanship behind authentic local experiences.
🌍 Be a Destination, Not Just a Stop
Travellers are looking for meaningful connections. Join a community where your business becomes part of a journey worth remembering.
How It Works
Listing Fee: R4600 per annum
🎉 Launch Special: R2000 + VAT
🎁 Join a Challenge – Contribute an Incentive
Each destination contributes an annual incentive voucher valued at R1000 + VAT, boosting your exposure and encouraging explorers to visit you first-hand.
🎟 Check-in Offers & Rewards
Encourage visitors to check-in, stay longer, and return with exclusive offers:
- First-Time Check-Ins – Welcome first-time visitors warmly with a complimentary tasting, coffee, or special discount.
Your Annual Membership Includes:
- A listing on our digital platform.
- Connect with other destinations in or thriving network of passionate Local Legends.
- Access to a growing community of engaged travellers eager to explore your destination.
- Continuous promotion through our dynamic digital channels.
📲 Why Go Digital?
While printed passports are charming, our digital experience offers even more:
🎮 Gamified Experiences – Keep visitors engaged with badges, leaderboards, and interactive challenges.
📍 Automated Navigation – Effortlessly guide explorers to your location.
📸 User-Generated Content – Boost your online presence through visitor check-ins and social shares.
📊 Visitor Insights – Better measure the effectiveness of the passport initiative.
💡Enhanced Promotions – Create exclusive deals to attract visitors and build loyalty.
If the idea speaks to you, here are 3 easy ways you can support the project:
- Share the Beer Passport with your community and help spread the word about supporting local
- Join the community and discover hidden gems yourself – it’s just R360 ($20) per year
- Become a listed destination – if it’s possible, we invite venues to contribute R2,000 ($100) per year to help us grow and sustain this movement
Join the Beer Troopers and unlock your next adventure!