Following the success of the Beer Passport™, we’re inviting local destinations across Southern Africa to join the Lekker Passport™ – a digital platform designed to connect our growing community of adventurous explorers with hidden gems and unforgettable local experiences.
Join the Beer Troopers community.
Connect your brewery, distillery, coffee roastery, farm stall, or unique local destination business with adventure-seekers eager to explore authentic experiences.
“While word of mouth is undoubtedly powerful, I’m passionate about uncovering hidden gems and using our platform to connect our community with these incredible local legends and their stories.”
– Holger Meier
Why Join the Lekker Passport™?
📍 Be Found by Explorers
Our digital passport guides adventurers directly to your doorstep through interactive check-ins, storytelling, and photo-sharing, enhancing your visibility.
⭐ Offer an Unforgettable Experience
Convert first-time visitors into loyal regulars by providing engaging experiences that encourage repeat visits.
📖 Share Your Story
Your journey matters. We connect travellers with the passion and craftsmanship behind authentic local experiences.
🌍 Be a Destination, Not Just a Stop
Travellers are looking for meaningful connections. Join a community where your business becomes part of a journey worth remembering.
How It Works
🎉 Launch Special: R2000 + VAT
(Regular Listing Fee: R4600 per annum)
🎁 Join a Challenge – Contribute an Incentive
Each destination contributes an annual incentive voucher valued at R1000 + VAT, boosting your exposure and encouraging explorers to visit you first-hand.
🎟 Check-in Offers & Rewards
Encourage visitors to check-in, stay longer, and return with exclusive offers:
- First-Time Check-Ins – Welcome first-time visitors warmly with a complimentary tasting, coffee, or special discount.
- Ongoing Rewards – Build loyalty by rewarding repeat visitors with exclusive perks.
Your Annual Membership Includes:
- A listing on the Lekker Passport™ platform.
- Membership in a thriving network of passionate Local Legends.
- Access to a growing community of engaged travellers eager to explore your destination.
- Continuous promotion through our dynamic digital channels.
📲 Why Go Digital?
While printed passports are charming, the Lekker Passport™ digital experience offers even more:
🎮 Gamified Experiences – Keep visitors engaged with badges, leaderboards, and interactive challenges.
📍 Automated Navigation – Effortlessly guide explorers to your location.
📸 User-Generated Content – Boost your online presence through visitor check-ins and social shares.
📊 Visitor Insights – Better measure the effectiveness of the Lekker Passport initiative.
💡Enhanced Promotions – Create exclusive deals to attract visitors and build loyalty.
If the idea speaks to you, here are a few ways you could support us:
- Help spread the word: Share the Lekker Passport with your community and help grow the movement to celebrate and support local.
- Refer us to other brewers and distillers in the region
- Join the adventure yourself: Subscribe to the Beer Troopy app for just R360/year and get access to both the Beer Passport and Lekker Passport, along with exclusive member benefits: https://paystack.com/pay/lekkerpassport
- Consider becoming a featured destination: To help keep the initiative sustainable, we invite participating venues – where possible – to contribute R2,000 + VAT per year. It’s a small investment to be part of a growing community that champions local.