From Lockdown Idea to a National Adventure
If you’ve been with us since the early days, you’ll know where this all began.
It was lockdown. Breweries were struggling. We wanted to give people a reason to get out (when they could), to discover independent brewers again — not just the ones with the biggest billboards, but the ones with the biggest hearts.
And so, the Beer Passport™ was born.
A printed travel companion. A challenge to explore. A way to reconnect with the small-town beer scene — and each other.
All guided by an old Land Cruiser Troop Carrier we affectionately call Beer Troopy.
And to be honest? It worked.
Better than I could’ve imagined.
But Then Something Beautiful Happened…
As we hit the road, we started finding more than just beer.
Brewers introduced us to coffee roasters, farm stalls, cheesemakers, bakers, chocolatiers, and other Local Legends — people creating flavour and magic in the places they call home.
These weren’t just side trips. They were part of the same story.
That’s when the idea grew.
What if the passport wasn’t just about beer?
What if it became a tool to discover all the lekker places across the country?
That’s When Lekker Passport™ Was Born
We created a new platform that expands the mission beyond brewing, while still honouring our roots.
Today, you’ll find three flagship themed passports:
- 🍺 Beer Pass – for brewers, taprooms, and beer-loving venues
- ☕ Coffee Pass – for cafés, espresso bars, and roasteries
- 🤙 Lekker Pass – for farm stalls, handmade goods, and small-town gems
These now all live under one roof: 👉 lekkerpassport.com
Whether you arrived via beerpassport.co.za, followed the story on BeerTroopy.com, or picked up a printed passport from a local taproom — you’re part of the adventure.
What’s Changing — and What’s Staying the Same
- The Beer Passport™ is still going strong
- The printed passports are being refreshed and reimagined (they’ll be back soon)
- The digital platform at lekkerpassport.com is now the home base for all future journeys
- Digital check-ins, rewards, and curated trails are already live
- Printed passports will now be even more personal — with more space for your journey
Why This Is a Big Job
To do this right, we need to reconnect with every destination that’s been part of this story — and invite new ones to join.
That means:
- Updating listings
- Confirming who still wants to participate
- Helping each venue order or update their rubber stamp — the heart of the printed experience
It’s a big task.
And it’s going to take some time.
But we’re on it — one conversation, one stop, one legend at a time.
What You Can Do
If you’re a brewery, café, roastery, farm stall, or just someone with a place that belongs on the map — we’d love to hear from you.
📬 Send us a message on WhatsApp
📍 Or visit lekkerpassport.com/collaborate to get involved
The next edition is already in the making.
Thank You
If you supported the Beer Passport™ — by stamping it, selling it, sharing it, or checking in at a stop along the way — thank you.
You helped us grow this movement from a beer idea into something much bigger.
👉 Come see what’s new at lekkerpassport.com
Let’s make the journey lekker.
Holger
Founder, Lekker Passport™
Driver of Beer Troopy
Explorer of the Back Roads