Digital tools. Real-world memories. A global community of explorers.
What We Learned from the Community
From the very beginning, the Beer Passport™ wasn’t about discounts or freebies — it was about discovery.
And that hasn’t changed.
Our community told us two things loud and clear:
- They love the thrill of finding new breweries and beer-loving destinations.
- They cherish the tangible joy of collecting real stamps and stories.
So we’ve doubled down on both.
Digital Pass — Your Digital Passport for Beer Discovery
What started as a printed booklet to support South Africa’s independent brewers has grown into a global discovery platform.
Wherever you are — from your local taproom to the other side of the world — the Beer Pass helps you:
- Check in at breweries, taprooms, and venues
- Unlock curated trails, digital badges, and seasonal quests
- Track your tasting journey with photos, notes, and progress
- Access exclusive perks, beer routes, and real-world rewards
- Explore beyond borders with our global brewery directory
No app required. Just your phone, your thirst for adventure, and your Beer Pass.
Beer Pass is your gateway to the world’s greatest beer adventure.
Beer Passport — Customisable. Collectable. Keepsake.
We know the magic of ink on paper is something digital can’t replace. That’s why we’ve reimagined the Beer Passport™ to be more than just a list of breweries — it’s now a personalised memory book for your beer adventures.
Think of it as journaling for beer lovers — with space for:
- Real stamps
- Stickers and souvenirs
- Photos and notes
- Mementos from road trips, meetups, and events
It’s your analog sidekick to the digital Beer Pass. You discover digitally — and capture it physically.
The new Beer Passport is international-ready, modular, and made to grow with you.
Just yesterday, a mother phoned to ask if the Beer Passport is ready for Spain.
“My daughter lives near Málaga,” she said.
The answer? A resounding yes — but we need help.
She’s now helping us create a list of brewpubs in the area so we can reach out and get stamps made.
Join the Movement. Shape the Story.
Together, Beer Pass and Beer Passport 2.0 give us the tools to support destinations, brands, festivals, and regions — not just with visibility, but with storytelling, tourism, and real engagement.
We’re now co-creating unique campaigns and challenges, including:
- Festival check-ins
- Regional beer trails
- Brand challenges
- Custom passport pages and collector stamps
- Community-led quests and discovery routes — right down to store level
Want to brainstorm your own? Let’s chat.
From Breweries to Something Bigger
If you’ve been with us from the early days, you know the journey.
It began during lockdown with one goal:
Help people rediscover local breweries.
And it worked.
But as we travelled, we met coffee roasters, farm stalls, cheesemakers, chocolatiers — and local legends in every town. Each one pouring heart into their craft and their community.
So we asked:
What if the Passport could help people discover all the lekker places?
That’s when the Lekker Passport™ was born.
Now, wherever we go — we can uplift more than just the brewery.
We can support the whole town.
Our Community Events: Stamptisch Meetups
And if that sounds like your vibe — you’ll love what’s coming next.
Introducing Stamptisch Meetups — real-world gatherings where explorers come together to:
- Collect event-only stamps
- Personalise their pages
- Share stories, routes, and travel tips
- Connect with other beer lovers and local legends
It’s not just a passport — it’s a table, a toasting point, and a community.
Let’s Make It Lekker
Wherever you are in your beer journey — we’ve built this platform for you.
For the brewers. For the dreamers.
For the small towns.
For the stories worth keeping.
Beer Pass + Beer Passport 2.0 = Your World, Discovered.