As 2024 comes to a close, I, Beer Troopy, am taking a moment to reflect on the incredible journey we’ve shared. With the Beer Passport™ by our side, we’ve traversed back roads, uncovered hidden gems, and raised our glasses with local legends across the country.
Highlights of 2024
This year has been filled with memorable adventures:
- Exploring Breweries: We’ve visited numerous breweries, each pouring their heart into every pint.
- Building Connections: Engaged with brewers, storytellers, and passionate beer lovers who embody the spirit of our community.
- Festival Celebrations: Joined Beer Troopers at festivals in Clarens, Greyton, Pretoria, and Kloof, celebrating our shared love for craft beer.
Each moment, from the smiles in Clarens to the stories shared in Kloof, has reinforced why this journey is so special.
Looking Ahead to 2025
The upcoming year promises even more excitement:
- New Routes and Breweries: We’ll be exploring fresh paths and discovering new breweries.
- Exciting Challenges: Engaging activities to enhance our adventures.
- International Exploration: Expanding our horizons to new countries. (Hint: Keep your (Beer) Passport ready!)
Introducing the Beer Troopy App
We’re thrilled to announce the launch of the mobile-friendly Beer Troopy App! This gamified platform brings the beloved experience of the physical Beer Passport™ into a modern, on-the-go adventure.
Key Features:
- Exclusive Check-in Challenges: Participate in fun challenges to earn rewards.
- Collect Stamps & Level Up: Gain badges and elevate your explorer status.
- Special Offers: Enjoy tastings, discounts, and unique deals from South Africa’s finest (coming soon).
- Anytime Access: Your digital passport is always accessible on your mobile device.
For those who cherish the classic experience, the physical Beer Passport™ remains available.
How It Works
Getting started with the Beer Troopy App is simple:
- Download the App: Get it here!
- Subscribe for Only R360/Year: Unlock a year of adventures and exclusive perks.
- Join the Challenges: Explore breweries, distilleries, and pubs with the Beer Passport™ Challenge.
- Discover Hidden Gems: Starting in 2025, the new Lekker Passport™ Challenge will include coffee roasteries, bakeries, cheeseries, and more.
Dreaming Big for 2025
We’re planning to enhance your Beer Passport™ experience:
- Adding Distilleries: Incorporating distilleries into our digital passport.
- Expanding Across Africa: Including breweries from Namibia, Zimbabwe, Botswana, Zambia, Kenya, Tanzania, Rwanda, Uganda, Nigeria, and Ghana.
- Launching the Lekker Passport™: A collection of unique destinations beyond breweries—think coffee roasteries, bakeries, cheeseries, and farm stalls.
A Perfect Christmas Gift
Looking for a thoughtful gift this festive season? The Beer Passport™ is ideal for beer lovers and adventure seekers. Whether physical or digital, it offers unforgettable experiences and supports local businesses.
Cheers to the Road Ahead
Here’s to the journeys we’ve undertaken and the adventures that await. Thank you, Beer Troopers, for being part of this incredible experience. 2025 is set to be our most exciting year yet, and I can’t wait to see where it takes us.
🍺 Onwards and upwards,
P.S. Don’t miss out on the 2025 adventure! Join today for just R360/year. 👉 Get Started Now!